Work

Work, shown as systems.

We publish what is real. Radd, our first AI Employee, works as a demonstration and is being deployed with our first establishments in Dakhla.

Systems, documented

Read our work like an engineer would.

Every case follows the same structure, from the problem to the stack. Where a number does not exist yet, we say so rather than estimate it.

Support AI · hospitality

Radd

Demo
Client
Hotels, riads, guesthouses and surf camps in Dakhla. Being deployed with our first establishments.
Problem
Guest messages arrive at hours when reception is closed, in French, Darija, Arabic and English.
System
One Support AI on Radd Core, with a human branch to reception for anything outside the rules.
AI
Answers from the establishment's own knowledge, captures booking requests, switches language mid-conversation.
Automation
Message, retrieve, answer, capture, hand over with context.
Integrations
WhatsApp and a web widget.
Outcome
Measured after the first installations. We publish figures once they exist.
Stack
Radd Core engine · WhatsApp · web widget · four languages
The engine under every AI Employee

Radd Core

Demo
Client
Internal. Every JDM AI Employee runs on it.
Problem
A new role should not mean a new codebase.
System
Configuration-driven and channel-agnostic: identity, knowledge, memory, tools, channels, guardrails, logging, metering.
AI
Model calls wrapped in the role's identity, boundaries and confidence rules.
Automation
Every decision written to the trail.
Integrations
Channels plug in as adapters.
Outcome
A new AI Employee is a new configuration.
Stack
Zero runtime dependencies · 55 automated tests

Client portal · concept

What an owner sees each morning.

The roster sorted by what needs a person first, the day in four numbers, and every escalation with its conversation attached.

Dar Lagune · today

Needs a person first

Illustrative data
Conversations
18
Handled by Support AI
14
Handed to staff
4
Median reply
9s

Airport transfer for 5 guests

Waiting on reception · 21:15 · full conversation attached

Waiting on a person
SUPSupport AIDemoFront desk · WhatsApp, web chat · FR / Darija / AR / ENRadd · working demo · not yet installed for a client
SLSSales AIPlannedInbound leads · WhatsApp, web form · FR / ENNext on the core · same engine, sales configuration
OPSOps AIPlannedBack office · documents, spreadsheets, systemsConfiguration on request

Concept interface. Dar Lagune is a fictional establishment used for demonstration; every figure is illustrative.

Questions

What owners ask first.

What happens when it doesn't know the answer?

It does not guess. Below a confidence threshold, or on a trigger word you choose, it hands the conversation to a named person on your team with the full history attached.

Can I see what it said to my customers?

Yes. Every conversation and every action is in the trail, in plain language: what arrived, which source was used, which rule applied, what was sent and who approved it.

Which languages does it work in?

French, Darija, Arabic and English, including when a customer switches language in the middle of a conversation.

Do you leave after launch?

No. We operate what we build. Monitoring, fixes and knowledge updates are part of how every system is run.

How does a project run?

Discover how work flows today. Design what the system does and where a person stays in the loop. Build and test against real conversations. Integrate with your tools. Then optimise from the trail, month after month.

Is it running with clients today?

Not yet. Radd works as a demonstration and is being deployed with our first establishments in Dakhla. What we show you is the working system; it is not yet installed for you. You would be among the first five.