AI employees · automation · operating systems

Systems that carrythe work.

JDM builds AI employees and automations that take defined work off your team, run it around the clock, and show you every decision they made.

Free · 20 minutes · French, English, Arabic or Darija

Inspect the Core

The constraint

The work has outgrown the people.

Messages arrive faster than anyone can answer them. The follow-ups that would have closed the sale are the ones nobody got to. The owner becomes the bottleneck, and the only lever on offer is to hire, which is slow and expensive.

  • 23:14A guest asks for a double room. Reception opens at 08:00.
  • 16:40A lead asks for a quote. The follow-up waits until Monday.
  • 09:05The owner answers the same question for the twelfth time this week.

Illustrative moments.

What an AI Employee is

One engine. Eight components. Many roles.

An AI Employee is a role that runs on the JDM Core: what it knows, which channels it works in, which rules it follows and the exact moment it hands the work to a person.

  1. One module

    A single capability, built to do one job with clear inputs, outputs and limits.

  2. Eight components

    Identity, knowledge, memory, tools, channels, guardrails, logging and metering. Built once, shared by every role.

  3. One engine

    Assembled, they become the Core. A new AI Employee is a new configuration, not a new codebase.

  • IdentityRole, tone and boundaries
  • KnowledgeYour facts, searchable
  • MemoryConversation state
  • ToolsBookings, leads, handoff
  • ChannelsWhatsApp, web, more
  • GuardrailsConfidence and escalation
  • LoggingEvery decision recorded
  • MeteringUsage and cost tracked

The roster

Twelve roles. Same core.

Agents are named by role, never with a human first name. The code and the cut corner tell you the function class at a glance. Status is stated plainly.

SUP · Service

Support AI

Holds: First-line answers, order status, returns, escalation with context.

  1. Message in

    Done by the system.
  2. Answer from your knowledge

    Done by the system.
  3. Capture the request

    Done by the system.
  4. Escalate with context

    Done by a person.

Machine step Handed to a personDemo: works in our prototype, not yet installed for a client. Planned: specified, built on the same core.

The trail

You can see every decision it made.

Every automated action leaves a record a non-technical owner can read: what arrived, which source was used, which rule applied, what was done and who approved it.

Machine steps run on the blue spine. The moment a person takes over, the trail turns ochre and leaves the spine at 45°. You can always tell who did what.

Trail · guest enquiry · Dar LaguneIllustrative
  1. Event23:14:02

    WhatsApp message received

    « Bonsoir, une chambre double du 12 au 14 mars ? »

    Done by the system.
  2. Source+0.9 s

    Availability checked

    Calendar · 12 to 14 March · 2 rooms free

    Done by the system.
  3. Policy+1.1 s

    Rate rule applied

    Weekend rate · breakfast included

    Done by the system.
  4. Action+2.4 s

    Reply sent with two options

    French · 46 words

    Done by the system.
  5. Handoff+3.0 s

    Airport transfer needs a person

    Rule: transfers are confirmed by reception

    Done by a person.
  6. Result08:12

    Reception confirmed the transfer

    Booking request created · guest notified

    Done by a person.

Dar Lagune is a fictional establishment used for demonstration.

Proof

What exists today.

We publish what is real. Radd, our first AI Employee, works as a demonstration and is being deployed with our first establishments in Dakhla. It is not yet installed for a client. You would be among the first five.

Support AI · front deskDemo

Radd

The first JDM AI Employee, built for hotels, riads, guesthouses and surf camps in Dakhla, where guest messages arrive at hours when reception is closed. Radd means reply in Arabic and Darija.

  • WhatsApp and web widget
  • FR · Darija · AR · EN
  • Human handoff built in
The engine under every AI EmployeeDemo

Radd Core

Configuration-driven and channel-agnostic, so a new AI Employee is a new configuration rather than a new codebase.

  • Configuration-driven
  • Zero runtime dependencies
  • 55 automated tests

Dar Lagune · today

Needs a person first

Illustrative data
Conversations
18
Handled by Support AI
14
Handed to staff
4
Median reply
9s

Airport transfer for 5 guests

Waiting on reception · 21:15 · full conversation attached

Waiting on a person
SUPSupport AIDemoFront desk · WhatsApp, web chat · FR / Darija / AR / ENRadd · working demo · not yet installed for a client
SLSSales AIPlannedInbound leads · WhatsApp, web form · FR / ENNext on the core · same engine, sales configuration
OPSOps AIPlannedBack office · documents, spreadsheets, systemsConfiguration on request

Concept interface. Dar Lagune is a fictional establishment used for demonstration; every figure is illustrative.

Pricing

Published prices. In dirhams.

Radd · Support AI for hotels, riads, guesthouses and surf camps. Monthly subscription, operated by us. Every price is a starting point stated in full.

Essentiel

Self-serve entry

à partir de1 500DH / month

300 conversations / month

Setup 2 500 DH, once

Talk about Essentiel

Business

Groups and high volume

from10 000DH / month

2 500 conversations / month

Setup from 12 000 DH, once

Talk about Business

3 DH per conversation above the allowanceAnnual prepayment: 10% off

Questions owners ask

What happens when it doesn't know the answer?

It does not guess. Below a confidence threshold, or on a trigger word you choose, it hands the conversation to a named person on your team with the full history attached.

Can I see what it said to my customers?

Yes. Every conversation and every action is in the trail, in plain language: what arrived, which source was used, which rule applied, what was sent and who approved it.

Which languages does it work in?

French, Darija, Arabic and English, including when a customer switches language in the middle of a conversation.

Do you leave after launch?

No. We operate what we build. Monitoring, fixes and knowledge updates are part of the subscription.

How does a project run?

Discover how work flows today. Design what the system does and where a person stays in the loop. Build and test against real conversations. Integrate with your tools. Then optimise from the trail, month after month.

Is it running with clients today?

Not yet. Radd works as a demonstration and is being deployed with our first establishments in Dakhla. What we show you is the working system; it is not yet installed for you. You would be among the first five.